Mailchimp vs Brevo vs Kit: Pricing That Changes With Growth
Brevo wins for large lists with modest send frequency, Kit fits creators selling to an audience, and Mailchimp makes sense when its ecommerce ecosystem is already embedded.
- Brevo is usually cheapest for a large contact database with modest monthly sending.
- Kit is built for creators selling through broadcasts and automations.
- Mailchimp is easiest to justify when its ecommerce integrations and existing workflows already have switching value.
The three platforms do not meter the same thing. Mailchimp and Kit move primarily with contact or subscriber count. Brevo moves primarily with email volume. A single price screenshot cannot compare them.
The meter decides the winner
| Platform | Primary price driver | Best fit |
|---|---|---|
| Mailchimp | Contacts, send allowance and tier | Ecommerce ecosystem |
| Brevo | Monthly email sends | Large list, lower frequency |
| Kit | Active subscribers and creator tier | Creators and digital products |
Brevo wins low-frequency economics
Brevo’s free plan allows 300 sends daily and stores up to 100,000 contacts. Starter begins at $9 for 5,000 monthly emails; Standard begins at $18 and adds broader automation, A/B testing and reporting. A large database receiving one monthly newsletter fits this meter.
Kit wins a creator business
Kit organizes subscribers around forms, tags, sequences, recommendations and paid products. A creator who earns from launches and automated education can justify a higher subscriber-based bill because the workflow is the product.
Mailchimp wins embedded ecommerce work
Mailchimp’s free allowance has become small, and paid plans climb with contacts. Its value is the surrounding template, commerce, audience and integration ecosystem. Moving solely to save subscription cost can be false economy when revenue automations must be rebuilt.
Calculate three usage patterns
| List | Frequency | Likely economic winner |
|---|---|---|
| 10,000 contacts | 1 email/month | Brevo |
| 10,000 contacts | Daily publishing | Contact-priced plan may recover |
| 5,000 creator subscribers | Sequences and launches | Kit |
| Store with existing journeys | Behavioral campaigns | Mailchimp if migration cost is high |
The decision
Choose Brevo for cost-efficient business newsletters, Kit for a creator revenue engine and Mailchimp for an already-integrated ecommerce stack. Price the next contact tier, actual monthly sends, additional seats, logo removal and overages before migrating.